Must-know tips for SEO-friendly Web sites
I found these Web site optimization tips very useful and extremely sensible: 16 Elements You Must Include in Your Site Design, by Herman Drost.
One tip that I applied immediately is the tip about avoiding duplicate content by making search-engine-friendly redirects when a site is available under multiple URLs (e.g. http://www.trogger.de as well as http://trogger.de ). I was very much aware that duplicate content is a problem in the Google PageRank algorithm. I just never found a clear and short explanation what to do about it.
One good thing about most “white-hat” search-engine optimization approaches is that they automatically also make your site more accessible and understandable to the user. Things like checking your links, using ALT and TITLE tags, avoiding too much Flash, having links that can actually be found and followed — all these are good and sensible ideas for any Web site.
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